Grand Trunk Road - Brand Identity
Rajesh Suri is an independent restauranteur, having been associated with the Tamarind Restaurants for over 15 years, came to us to develop a fresh, contemporary and easily recognisable brand to represent his vision of the 2500 mile journey from Kabul to Kolkata that his about to re-create in South Woodford called the Grand Trunk Road. The roads footprint is full of history & culture; one has an amazing opportunity to discover the culinary riches of India – The food path along the Grand Trunk Road.
He wanted to reflect their superior service offering and also undertake a fresh and exciting style of advertising that would help create a lasting memory of taste in the local area for years to come. We designed a brand and visual identity, and then went further, producing websites, sales literature, signage and advertising that marked them out from their competitors, and engaged their target audiences.
Logos Design Concepts.
Stage 2 Logo Design Concepts.
Business Cards designed and printed on to a 400gsm silk with a Matt Lamination to both sides.
Business Stationery designed, plus the production of the letterheads to maintain print quality.
This is something I like to deliver to customers should they need to outsource for brand consistency.
Visual concepts to help bring the brand to life.
Posters designed and printed for brand awareness, plus advertise the opening of the restaurant within the local area.
Responsive website designed and developed.
Shop signage design concept and finished install. Plus a visual of the menu covers.